Asst. Prof. Engin Baran

After the German High School in Istanbul, he studied Control and Computer Engineering in the Istanbul Technical University. Following that, he got his Master of Science degree in the Computer Engineering Department of the Bosphorus University. He completed his PhD on Marketing and Organization Theory in the Business Administration Department of the same university. He examined innovativeness, the new product development process and success factors in new product development in his PhD thesis. To this date, he taught Strategic Brand Management, Innovation Management and B2B Marketing in the Işık University. He presented several conferences both home and abroad. He also works as an advisor in the private sector.