isikun.edu.tr
PROF. DR. MURAT FERMAN
Date of Birth: 18 June 1962
Marital Status: Married
Language Proficiency: English (fluent), German (fair)
Work Address: Işık Üniversitesi, İktisadi ve İdari Bilimler Fakültesi
İşletme Bölümü, Şile-Istanbul
Tel: +90 216 528 7102
E-mail: mfermanisikun.edu.tr
Ph.D. in Business Policy and Strategy, University of Istanbul, 1987
M.S.B.A. in International Marketing, Virginia Tech University, 1986
M.Sc. in Marketing and Marketing Research, University of Istanbul, 1984
B.B.A., Faculty of Management, University of Istanbul, 1983
Lycee Dipl., F.M.V. Işık Lisesi, 1979
1990 - 1997 : Staff Consultant, İstanbul Chamber of Commerce (ITO)
1988 - 1990 : Deputy General Manager and Acting General Manager, Güçlü Gazetecilik ve Matbaacılık A.Ş.
1987 - 1988 : Head, Division of Trade, İstanbul Chamber of Industry (ISO)
1986 - 1987 : Marketing Specialist, Anatolia Industrial Holding Corp. (AEH)
1983 - 1984 : Marketing Specialist, Anatolia Industrial Holding Corp. (AEH)
Academic Experience
September 2005 - date: Full Professor, Işık University, Faculty of Economics and Administrative Sciences, Department of Management.
September 1999 - September 2005: Dean, Işık University, Faculty of Economics and Administrative Sciences.
September 1999 - June 2004: Interim Head, Department of Management, Işık University, Faculty of Economics and Administrative Sciences.
2001 - 2004: Interim Director, Institute of Social Sciences, Işık University.
1992 - 1999: Head, Division of Marketing & Production Management, Department of Management, Faculty of Political Sciences, University of Istanbul. (as a Full Professor since 1997)
1990 - 1992: Associate Professor, Faculty of Political Sciences, University of Istanbul.
1989 - 1990: Adjunct Associate Professor, teaching at University of Istanbul and Institute of Business Administration (IIE)
September 1987 - 1990: Adjunct Lecturer, teaching at University of Istanbul and Institute of Business Administration (IIE)
1993 - date: Adjunct Professor, Turkish Naval Academy (DHO)
2000 - 2004: Member, Inter-university Board of Turkey
Major Courses Taught (Thematic Selected)
Undergraduate Level:
Işık University: Introduction to Business, Principles of Management, Marketing Research, New Product Development, Marketing Management, International Marketing, Business Ethics.
Turkish Naval Academy: Production Planning and Management, Total Quality Management.
University of Istanbul: Marketing Management, Production Management, Industrial Management, Research Methodology.
Graduate Level:
Işık University: Marketing Management, Research for Business.
Turkish Naval Academy: Strategic Marketing Management
University of Istanbul: Marketing Management, Production Management, International Management, Managerial Aspects of EU Integration, EU Trade Policies and Turkey
Bosphorus University: New Product Development.
Marmara University : Marketing Management.
Işık University: Contemporary Marketing.
University of Istanbul: Modern Trends&Tendencies in Marketing, Advanced Issues in Production Management, Special Topics in Research and Methodology, Advanced Research Techniques, Forecasting in Theory and Practice.
Academic Fields/Topics of Interest
- New Product Development
- Marketing of Higher Education
- Competitive Advantage in Theory & Practice
- International-Comparative Marketing
- Program-Curriculum Development & Administration
- Case Study/Analysis as an Educational Tool
- Evolution of Marketing; Past and Future Perspectives
- Ethical Dimensions in Marketing Practices (special emphasize on Consumer Protection)
Professional Membership (Past and Present)
- Academy of Marketing Science
- American Marketing Association
- DEAN (European Network of Deans)
- Türkiye Pazarlama Derneği (Turkish Marketing Association)